ART & DESIGN DIRECTOR, CREATING  stills 📸, motion 📹, & digital designs ⌨️ IN THE fashion & lifestyle SPACE.

Allbirds Apparel Launch

Art direction and design for the launch of the first ever apparel line for Allbirds. Once only a shoe brand, this launch transitioned the shoe company into a true lifestyle fashion brand.

Art Direction & Design Direction

Allbirds iOS App

Design direction for the launch of Allbirds' first ever iOS app. Led a team of designers, working closely with our engineering and product teams, to strategize, design, and develop a world class mobile digital experience. Though primarily commerce focused, we crafted native capabilities for storytelling, content showcasing, and product energy drops.

Design Direction

Marco Brand Identity

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brand design & brand strategy

Allbirds Apparel Launch Profiles

For the launch of their first ever apparel line, Allbirds highlighted four unique individuals that embodied the values of the brand through activism, curiosity, environmentalism, and design simplicity. We directed and produced four unique profile videos on each individual - Leah Thomas (Intersectional Environmentalist Founder), Kay Kai Kim (Founder & CEO Rooted), Raul Diaz (Founder of Kuarto), and Aditi Mayer (Environmental Journalist) - to tell their authentic story, highlighting our apparel products along the way. 

Art Direction & Design Direction

Allbirds Holiday 2020

With Allbirds's 2020 holiday campaign being 'Give Light. Tread Lighter', our visual concept gave nod to this entendre, showing our products in abstract, festively lit, holiday worlds. Our products were shown almost floating, as a direct indicator of their physical lightness, but even more importantly, as an indicator to the lightness of its environmental impact, and low carbon footprint. In lieu of contributing to the heavy load that holiday gifts often bear on our planet, we hoped to encourage consumers to 'give light' this holiday season.

Art Direction & Design Direction

Allbirds Black Friday / Cyber Monday 2020

As Allbirds released four exclusive shoes for Black Friday & Cyber Monday 2020, we decided to shoot these shoes in a beautiful, abstract, natural setting, against an all wood backdrop, subtly referencing the natural materials (tree being one) from which our shoes are made. We captured both performance running based imagery for the two exclusive running shoes, as well as lifestyle imagery for the lifestyle shoes.

art direction & design direction

Allbirds Dasher Landing Page

Partnered with the NEW Company to craft a unique evergreen campaign around the topic of 'Health & Wellness'. For this campaign, we concepted and produced four unique videos, profiling a hero character as they make a specific 'health & wellness' choice around eating, drinking, or using an object made from 'real' materials. This mirrors the fact that Allbirds shoes are made from sustainable and natural 'real' materials.

Design direction

Allbirds Health & Wellness

Partnered with the NEW Company to craft a unique evergreen campaign around the topic of 'Health & Wellness'. For this campaign, we concepted and produced four unique videos, profiling a hero character as they make a specific 'health & wellness' choice around eating, drinking, or using an object made from 'real' materials. This mirrors the fact that Allbirds shoes are made from sustainable and natural 'real' materials.

art direction

Allbirds Apparel Studio

Art direction and design for the launch of the first ever apparel line for Allbirds. Once only a shoe brand, this launch transitioned the shoe company into a true lifestyle fashion brand. To accompany the lifestyle photography, we captured studio photography to showcase the true detail, thoughtfulness, and fit that our apparel products have.

art direction

Marco Host Profiles

Marco is a virtual experience platform that offers high end, curated, virtual experiences for businesses. That said, their product offering hinges on their product, which is to say, the hosts themselves. In this photo and video shoot, we wanted to capture the essence and unique experiences that each host offers on this platform - from a magic show to trivia to a cooking experience - we wanted to showcase the true personalities that these individuals have to offer.

art direction

Allbirds Apparel Anthem

Art direction and design for the launch of the first ever apparel line for Allbirds. Once only a shoe brand, this launch transitioned the shoe company into a true lifestyle fashion brand.

art direction

Allbirds Apparel

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art direction

Allbirds Color Launch

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Art direction & design direction

Tastes of Brooklyn Book

Art direction and design for the launch of the first ever apparel line for Allbirds. Once only a shoe brand, this launch transitioned the shoe company into a true lifestyle fashion brand.

art direction & Design

Parsons School of Design 2018 Symposium

Art direction and design for the launch of the first ever apparel line for Allbirds. Once only a shoe brand, this launch transitioned the shoe company into a true lifestyle fashion brand.

identity design

Campaign Furniture

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Art Direction